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It's Not Your Fault!

There is a serious flaw in the web design industry, and small business owners are especially prone to fall victim to it. The problem is that usually, very little business planning goes into a web site design. Too many web designers are more concerned with selling web design with cool movies and effects, than taking the time to build an effective web site.

This deficiency stems from the fact that very few web designers are marketing people. They've never operated in a sales and marketing environment and easily become preoccupied with the technical aspects of websites, rather than thinking about what your problems are and what your customers need. They believe that the selling part is down to you, they're just here to write the design of the site.

But small business people do not have big advertising budgets, nor do they have the time to try and understand the world of website design and it's jargon. So they are easily attracted to the unfeasably low rates and off the shelf template solutions of average web designers.

So if your past experience of website design companies has been a confusing and dissappointing one, it's not your fault....

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